AMI makes launching your products in global markets simple and easy in international food, beverage, nutrition and consumer markets.
Why Choose AMI?
- Rapid Growth: Enjoy rapid growth while minimizing risks, liabilities, and costly mistakes
- Reduce Cost: Lower your expenses compared to building and managing your own international sales team
- Turnkey Partnership: Rely on one partner to deliver strategy, compliance, and sales execution under one roof
- Manage: Simplify international partner management, purchase orders, packaging, shipping, and logistics – we buy your products in the U.S., reducing your risk and liability and streamlining export sales
- Connect: Connect to a large global network of leading distributors, importers, and retailers across Europe, Asia, the Middle East, and Latin America
- Specialization: Benefit from our team’s deep consumer goods expertise with a focus on food & beverage, nutritional supplements, and consumer products
- Access: Work directly with senior-level executives who bring Fortune 500 and entrepreneurial leadership experience
- Proven Track Record: Trust 21+ years of success scaling food & beverage brands internationally
With AMI
✓ Variable sales commission
✓ No recruiting burden
✓ 18,000+ global buyer connections
✓ International expertise & language fluency
✓ Deep global export category knowledge
Hiring Internally
✗ High fixed salaries & benefits
✗ Recruiting costs & delays
✗ Limited global network
✗ Limited international knowledge
✗ Deep U.S.-only category expertise
Our Purpose
To provide our customers with an exceptional ROI and exceed their international business goals.
Competitive Advantage
Results-Driven Mentality
We deliver strategic action plans that open international markets, build brand awareness abroad, and drive measurable business growth. With a mindset rooted in accountability and performance, we treat your success like our own, ensuring that every step is designed to create real, lasting results.
Transparency
You’ll always know what’s happening, why decisions are made, and what outcomes to expect. Our team is honest about opportunities, risks, and timelines, building the type of trust that’s rare in a complex, high-stakes industry. Our data-backed insights empower you to make confident decisions at every stage of your export journey.
Collaboration
Our hands-on, relationship-first approach makes us an extension of your team, not just a consultant. It’s how we’ve sustained long-term partnerships for over two decades and continue to offer expert guidance.
Our Story
Our story began with our founder, Peter Guyer, a former Nestlé executive who spent years managing operations across Korea, Turkey, and Canada. Along the way, he built trusted relationships with international partners, all united by a mission to bring high quality products to new markets.
After returning to the U.S. in 2004, Peter noticed there had been many changes in the food and beverage market, especially with consumer demographics and eating preferences. Consumers were more health-conscious, tech-savvy, and open to experimenting with ethnic taste profiles. Innovative American brands were thriving, yet most hesitated to sell internationally, deterred by complex regulations and a lack of global sales expertise.
Peter launched Athena Marketing International (AMI) to offer his global expertise and relationship-driven approach to these ambitious American brands. Today, we’re proud to still work with the very first customer who partnered with us over 20 years ago—a testament to the long-term relationships we’re known for.
Since its launch, AMI has helped hundreds of food, beverage, nutrition, and consumer goods brands break into new markets worldwide. Backed by a network of more than 18,000 buyers in 130+ countries, Peter and his team connect North American manufacturers with the opportunities, relationships, and guidance they need to build strong, lasting global brands.